Copilot Search
Copilot Search is Microsoft's AI search experience in Bing, which writes an answer and links the sources it used.
Copilot Search is Microsoft's AI search experience in Bing. You type a question, and it writes an answer from web pages, with links to the sources it used. Microsoft introduced it in April 2025, describing it as a blend of traditional and generative search.
It runs on Bing's index of the web. So if your pages aren't in Bing, or Bing's crawler can't read them, Copilot Search has little reason to use them.
How it shows its sources
Copilot Search puts its sources up front. Sentences in the answer link to the pages they came from, there's a list of every link used to write the answer, and ordinary search results sit above and below it. That makes it one of the easier AI answers to trace back to its pages.
Copilot Search and the Copilot app
Microsoft also makes Copilot, an assistant you chat with in its own app and on the web. Both come from Microsoft and both can search the web, but they're separate places with separate answers. A brand can show up well in one and not the other.
For example, Kestrel Roasters checks "best coffee subscription UK" in Copilot Search and in the Copilot app on the same day. Search names Kestrel and cites a review site. The app names three other brands and cites a newspaper's gift guide.
In AnswerOrbit
The Copilot we track is Microsoft's assistant, one of the six platforms we ask every day. When it searches the web, we keep the pages it read and the searches it ran. Copilot Search in Bing isn't one of the six. You can connect Bing Webmaster Tools in Settings, but Bing doesn't share its Copilot citations report with other tools yet. See How we count.