Microsoft Copilot
Microsoft Copilot is Microsoft's AI assistant, available on the web, in Windows, in the Edge browser and in Microsoft's apps. It searches the web with Bing.
Microsoft Copilot is the AI assistant made by Microsoft. People use it at copilot.microsoft.com, in its own app, in Windows, in the Edge browser and inside Microsoft's work apps. When it needs current information, it searches the web with Bing.
For brands, the Bing connection is what matters most. If Bing doesn't know your pages, Copilot is unlikely to use them.
How it answers
Copilot decides for itself whether a question needs a web search. When it searches, it runs one or more Bing searches, reads the pages it finds, and writes an answer with links to its sources.
That makes your standing in Bing part of your standing in Copilot. Bing is easy to forget next to Google. With Copilot in the picture, it's worth a look.
Why it's worth tracking
Copilot is built into Windows and Microsoft's work apps, so it reaches people at their desks, often in the middle of work.
For example, an office manager might ask Copilot in Edge "which coffee suppliers deliver beans to offices in Manchester?" If Fernhill Coffee's office page isn't in Bing's index, Copilot can't find it, however well it ranks on Google.
What you can do
Verify your site in Bing Webmaster Tools, check that your important pages are indexed, and submit your sitemap. Make sure your robots.txt and firewall let Bingbot in. Then track the questions your customers ask Copilot, alongside the other platforms.
Copilot in AnswerOrbit
Copilot is one of the six platforms we ask, as someone who isn't signed in. When it searches the web, we keep both the pages it read and the searches it ran, so you can see them in Answers. You can connect Bing Webmaster Tools in Settings, but Bing doesn't share its Copilot citations report with other tools yet. See How we count.