Statistics page
A statistics page collects figures on one subject, each with its source, and AI answers often cite it when they need a number.
A statistics page collects figures on one subject in one place, each with where it came from. "UK coffee statistics" or "Home furniture buying in numbers" are typical titles.
AI answers often need a number to back up what they say, and a page full of sourced figures is an easy one to quote. That makes a good statistics page a way to be cited for questions where your brand might never be named otherwise.
What makes one worth citing
The figures have to be easy to lift out and easy to trust. That usually means:
- One figure per line or short paragraph, with a sentence saying what it measures
- The source and the date next to each figure, linked where you can
- Your own data where you have it, since a figure nobody else has is a reason to cite you
- A date at the top, and updates when new figures come out
An example
For example, Fernhill Coffee publishes "Coffee subscription statistics." It brings together figures from public surveys, and adds some of its own from a year of orders: the most popular grind, the average bag size, the month people most often pause. Those last three exist nowhere else.
When someone asks an AI platform how much coffee people in the UK buy online, the answer can cite Fernhill's page for the number.
Cited without being named
A statistics page tends to be cited for facts, and the answer may not mention whose page it is. That still helps: the platform has learned to trust your site. But read the answers to see whether you're named as well, because being named is what brings customers.
In AnswerOrbit
Cited, not named is the share of answers that used your website without naming you. The Pages tab in Sources shows each of your pages the answers used, so you can see how often your statistics page comes up.