AI slop
AI slop is low-quality content churned out with AI in bulk: pages, posts and images made to fill space, with little care for whether they're right.
AI slop is low-quality content made in bulk with AI tools. Think of blog posts that say nothing new, product reviews nobody wrote from experience, and pages spun out by the hundred to catch searches. It's cheap to make, so there's a lot of it.
The word caught on fast. Merriam-Webster chose "slop" as its word of the year for 2025.
Why it's tempting, and why it backfires
If AI platforms read web pages to answer questions, it can seem smart to publish lots of pages. But more pages saying the same as everyone else gives a platform no reason to pick yours. Google's own guidance for AI features tells site owners to write from what they know.
Slop can also hurt you directly. A page full of made-up details can put wrong facts about your business into the answers, and once a wrong fact is out there, other pages and platforms can repeat it.
For example, Kestrel Roasters publishes 200 AI-written pages, one for each UK town, each promising fast coffee delivery to that town. Many say next-day delivery, which Kestrel doesn't offer outside England. A few weeks later, AI answers start telling people in Glasgow they'll get their beans tomorrow.
What to do instead
Publish fewer, better pages. Say things only you can say: your real prices, your actual delivery areas, what customers ask you, what you've learned. Use AI to help you write if you like, but check every fact before it goes live.
Spotting the damage in AnswerOrbit
If slop, yours or someone else's, is spreading wrong facts about you, Claims will catch it. Add your facts, and we check every claim the answers make about you against them. Inaccuracy drivers shows the pages behind each wrong claim.