Bot-to-human ratio
The bot-to-human ratio is how many visits AI bots make to your site for every visit from a person.
The bot-to-human ratio is how many times AI bots visit your website for each visit from a real person. If bots made 5,000 requests last month and people made 1,000 visits, your ratio is 5 to 1.
It's a rough way to see who your content is really serving. A rising ratio means more of your pages are being read by machines, and the people they serve may never come to your site to read them themselves.
Why it moves
More people now ask an AI assistant instead of searching and clicking. The assistant's bot reads your page, and the person reads the answer. So your pages can be used more while your visits stay flat, or even fall.
For example, Harrow & Pine's care guide for oak furniture got 2,000 human visits a month last year, and few bot visits. This year it gets 1,500 human visits and 9,000 bot visits. The guide is being read more than ever. Most of that reading now happens inside AI answers.
How to read it
The ratio on its own is neither good nor bad. A high ratio on pages that sell for you, like product and price pages, can mean the platforms are using them in answers that never send anyone over. A high ratio on pages nobody asks about may just be training bots passing through.
So look at it page by page, and next to two other numbers: whether the answers name you, and whether the visits AI does send you are growing.
Working it out
You need two counts for the same period: bot visits from your server logs, and human visits from your analytics. Count only verified AI bots, since some scrapers pretend to be them.
In AnswerOrbit, the Bot visits tab shows your AI bot visits by page once you connect your server logs, and the AI traffic tab shows the visitors AI assistants send you from Google Analytics. See Website and AI traffic.