Chunkability
Chunkability is how easily an AI system can lift a clear, complete answer out of a section of your page.
Chunkability is how easily an AI system can take one section of your page and use it as a complete answer. A page that does well here is made of sections that each answer one question, in words that make sense without the rest of the page.
It's a property of your page, and it decides how much of your content is usable when a platform builds an answer. A page full of good information can still score badly if the information is spread across paragraphs that depend on each other.
What helps
Four things help most:
- Headings that say what the section answers
- The answer at the start of each section
- One subject per section
- Sentences that name what they're about, instead of relying on the previous paragraph
For example, compare two versions of a delivery section on Kestrel Roasters' site.
The first is headed "Good to know" and starts: "As mentioned above, we're happy to help with this too. It usually takes two days." A system lifting this section can't tell what takes two days.
The second is headed "How long does delivery take?" and starts: "Kestrel Roasters delivers across the UK in two working days." That section works on its own, wherever it ends up.
In AnswerOrbit
Our page checks look at several of these things, including a title and headings, the prompt in a heading, and an opening that answers. Each check says whether your page passes, and compares it with the pages the platforms cite for the same prompt.