Entry page
An entry page is the first page someone sees on your site in a visit, wherever they came from. Analytics tools often call it the landing page.
An entry page is the first page someone sees when they arrive on your website. It might be your home page, but more often it's a blog post, a product page or a guide that a search engine, an ad, a link or an AI assistant sent them to. Google Analytics calls it the landing page.
Entry pages matter because they're your first impression. Knowing which pages people arrive on tells you which ones to make better, and where your visitors really start.
Why your home page isn't the front door
Most visitors never see your home page first. They arrive deep in the site, on whichever page answered their search. So every page that gets visits from outside needs to work as a starting point: say what it's about, make sense to someone new, and offer a clear next step.
Reading entry page reports
Look at which pages bring in the most visits, then at what happens next. A page with lots of entries and very few engaged visits is a page worth fixing. A page with few entries but high engagement might deserve more attention.
For example, Harrow & Pine finds that its most common entry page isn't a product at all. It's a guide to measuring a room for a dining table. Visitors read it and leave. Adding links from the guide to the tables that suit each room size turns it into a route to the shop.
Entry pages from AI assistants
AI assistants send people to the pages they cite, and those are often not the pages you'd pick. Someone who arrives from an AI answer has usually read a summary already, so the page has to add to it: the detail, the price, the next step. It's worth checking which pages AI visitors land on and whether they work as a starting point.
In AnswerOrbit
The AI traffic tab in Website shows the visits AI assistants send you, from Google Analytics, broken down by assistant, landing page, country and device. The Pages tab lists each page's AI visits next to how often answers used and cited it. See Website and AI traffic.