FAQPage schema
FAQPage schema is structured data that marks up a page of questions and answers, so machines can read each question and its answer as a pair.
FAQPage schema is structured data that marks up a page of frequently asked questions. It tells machines which bits of text are questions and which answer belongs to each, using the FAQPage type from Schema.org, usually written as JSON-LD.
For years, marketers added it to win a bigger listing in Google. That reason has gone, so it's worth knowing what's left.
What changed in Google
Google used to show FAQ rich results: the questions and answers expanded under your listing. Its Search updates page says that feature stopped appearing from May 7, 2026, and that Google removed its documentation for it in June 2026.
So adding FAQPage markup won't get you that larger listing any more.
Is it still worth adding?
It does no harm, and it still states the pairs plainly. But the markup itself isn't the point. What helps more is the page underneath it: real questions your customers ask, each answered in its first sentence, written as text in the page's HTML.
For example, Fernhill Coffee's FAQ page might have "Can I pause my subscription?" as a heading and "Yes, you can pause for up to three months from your account page" straight after it. That pair is easy for a person, a search engine or an AI platform to read, with or without the markup. If you do mark it up, make sure the markup says exactly what the page shows.
In AnswerOrbit
Page checks include structured data, the prompt in a heading and an opening that answers, among eight checks for a page and a prompt. They also run on up to five pages the platforms cite for that prompt, so you can compare.