Google Knowledge Panel
A Google Knowledge Panel is the box of facts Google shows for a well-known person, company or thing, drawn from its Knowledge Graph.
A Google Knowledge Panel is the box of facts Google shows when you search for a person, company, place or thing it knows well. It's the same thing our knowledge panel entry describes. Here we cover how to claim one and correct it.
Google says panels are generated automatically from sources across the web and from its Knowledge Graph, and updated as those sources change.
Claiming your panel
If you represent the company or person in a panel, you can get verified. Search for yourself, find the panel, and look for the "Claim this knowledge panel" option below it. Google then asks you to prove who you are, usually by signing in to an official site or profile that's linked to you. Not every panel can be claimed yet.
Once verified, you can suggest changes through Feedback at the bottom of the panel, and your suggestions get priority. Anyone else can suggest edits that way too.
Panels and Business Profiles
The two look alike. A Business Profile is for a business that serves people at a location or in an area, and you create and edit it yourself. A knowledge panel is for any entity Google knows well, and Google writes it. A local café might have a Business Profile and no knowledge panel, while a national coffee brand might have both.
Why it's worth checking
A panel shows you what Google currently believes about you. For example, if Kestrel Roasters' panel still says it was founded in Bristol after it moved to Leeds, the same old fact may be sitting in the sources AI platforms read. Fix it at the source, then suggest the change on the panel.