Competitor prompt
A competitor prompt names two or more brands and asks an AI platform to choose between them, like "Fernhill or Kestrel for an office?"
A competitor prompt asks an AI platform to choose between brands it names. "Should our office get Fernhill Coffee or Kestrel Roasters?" is a competitor prompt. So is "Which is better for a small office, Kestrel Roasters or Harrow?"
People ask these near the end of their search, when they're down to a shortlist. The answer can decide the sale.
What to look for
Read three things in the answer. Which brand does it pick? What reason does it give? And is the reason true?
A platform will often pick a side on one detail, like price, delivery or one feature. If that detail is out of date or wrong, you lose customers to a fact you could have fixed.
Getting a real answer
Vague comparison questions get vague answers. Ask a bare "Fernhill or Kestrel?" and the platform will usually list the strengths of each and avoid choosing.
Add the use case and ask for a decision: "We're a 30-person office that drinks mostly filter coffee and wants weekly delivery. Should we pick Fernhill or Kestrel?" Answers to questions like this are much more likely to name a winner, and they're closer to what a buyer asks.
For example, if the answer picks Kestrel because "Fernhill only delivers in London," and you deliver nationwide, that's a wrong claim with a direct cost.
Competitor prompts in AnswerOrbit
Add competitor prompts in Topics like any other prompt, and keep them in their own topic or under a tag so they don't lift your visibility on everything else. Every claim an answer makes about you is checked against your facts in Claims, so a wrong reason like the one above shows up there.