Compound-job prompt
A compound-job prompt pairs the job someone needs done with the details that make it theirs, like budget, size or location.
A compound-job prompt pairs the job someone needs done with the details that make it their job in particular. "Coffee subscription" is the job. "Coffee subscription for a 30-person office that drinks filter coffee, delivered weekly, under £150 a month" is a compound-job prompt.
People talk to AI assistants this way. They give the details up front, because they expect an answer that fits. The details change which brands come back.
Why the details matter
Each detail narrows the field. A platform answering "best coffee subscription" can name the biggest brands. Add "for an office," "filter coffee" and "weekly delivery," and it has to look for brands that do all three.
That's good news for smaller brands. You may never be the top pick for the broad question, and still be the obvious answer once the details line up with what you do.
For example, Kestrel is named in 1 of 7 answers to "best coffee subscription." Asked "best coffee subscription for an office in Leeds with weekly delivery," where Kestrel roasts and runs its own vans, it's named in 6 of 7.
Building them
Start with the jobs your customers hire you for. Then list the details that change the answer: who it's for, size, budget, location, timing, a must-have feature. Combine the job with two or three details at a time.
Don't try to track every combination. Choose the ones that match your best customers, and the ones where you have a real advantage.
In AnswerOrbit
A prompt can be up to 300 characters, so there's room for the details. You can also run a prompt as an audience, which asks it again as a particular kind of customer would, with their job title, company size and what they want. See Topics and prompts.