Content hub
A content hub is a central page on one subject that gathers and links all your related content, so readers and search engines can find it together.
A content hub is a central page on one subject that brings together everything you've published about it, with links out to each piece and links back from each piece to the hub. Think of the front page of a section in a magazine: it introduces the subject and sends you to the articles inside.
For a marketer, a hub turns a scattered blog into something people and search engines can follow. It shows you cover a subject in depth.
Hub, pillar page and topic cluster
These terms overlap. A pillar page is a long page that covers a whole subject itself and links to shorter pages for the details. A topic cluster is the pillar plus all the pages around it. A content hub is the broader idea: any central page that organises a subject, whether it's a long guide, a curated index of articles, or a resource center with videos, tools and downloads.
Building one
Start with a subject your customers ask about over and over, and that you can say more about than anyone else. Map the questions they ask, from the basic to the specific. Write the hub to answer the big question and point to the rest. Link every page back to the hub and to its neighbours where it helps the reader.
For example, Fernhill Coffee builds a hub on brewing at home. The hub page explains the main brewing methods in a few paragraphs each and links to 14 detailed guides: one per method, plus grind sizes, water, scales and cleaning. Each guide links back to the hub and to the two or three guides most related to it.
Content hubs and AI answers
When an AI platform searches before answering, it often runs several related searches. A hub with a detailed page for each part of a subject gives you more chances to be the page it finds for each of those searches. Clear, focused pages are also easier to quote than one page that tries to cover everything.
In AnswerOrbit
Group your prompts into topics that match your hubs, and you can see your visibility subject by subject. Recommendations can suggest creating a page on a topic where you're missing. See Topics and prompts and Recommendations.