Domain
A domain is a website's address, like fernhillcoffee.com. In AI search, it's the site behind a cited page, as opposed to the page itself.
A domain is a website's address, the part like fernhillcoffee.com that every page on the site shares. In AI search, it's the site behind a page an answer used. One domain can hold thousands of pages, and an answer might use one of them or several.
Looking at domains helps you see which sites the AI platforms keep coming back to for your category, even when the exact pages change from day to day.
Domains and pages
A page is one address, like reviewsite.com/best-coffee-subscriptions. A domain is the whole site, reviewsite.com. The two tell you different things.
For example, say answers to your prompts used 30 different pages this week, and 12 of them were on the same review site. At the page level that site looks scattered. At the domain level it's the biggest source in your category, and probably worth a closer look.
Your own domains
Most brands have more than one domain: a main site, a shop on another address, a country site, an old domain that still redirects. If you don't tell your tools about them, citations of those pages look like someone else's site.
The same goes for your competitors. Knowing their domains lets you separate a competitor's own pages from independent coverage that happens to mention them.
Domains in AnswerOrbit
The Domains tab in Sources lists every website the answers used, with how many answers used it and how many times it was linked. We sort every source by who owns it: your website first, then your other domains, then your competitors' domains, then everyone else. Add your other domains in your brand's Names, and your competitors' domains in Competitors.