Objection
An objection is a reason an AI platform gives for not choosing your brand, such as a high price or limited delivery.
An objection is a reason an AI platform gives for not choosing you. "Fernhill Coffee is good, but it only delivers within London." "Kestrel Roasters is pricier than most subscriptions." When a platform weighs brands up for someone, objections are the downsides it lists.
They matter because they come up just as someone is deciding. A shopper who reads that you don't deliver to them won't check whether that's still true. They'll pick the next brand on the list.
Fair objections and wrong ones
Some objections are fair. If you really are more expensive, or you really don't ship abroad, the platform is telling the truth, and the objection is useful feedback about your product or your offer.
Others are wrong, or out of date. The platform may be repeating an old review, a forum post from before you changed your delivery, or a competitor's comparison page. Those are fixable, but not by changing the product. You fix them by correcting the pages the platform reads and getting the right facts in front of it.
It helps to sort them before you act, because the two kinds go to different people. Fair objections go to whoever owns the product or pricing. Wrong ones go to whoever runs your content and press.
An example
Say the answers about Harrow & Pine keep saying its furniture takes eight weeks to arrive. Two years ago that was true. Now most pieces ship in a week. Looking at the pages behind the objection shows one old review that the platforms keep using. Asking the reviewer for an update, and making the delivery times plain on Harrow & Pine's own site, gives the platforms something better to read.
Objections in AnswerOrbit
The Objections tab in Perception lists the reasons the platforms give for not choosing you. Every week we ask 10 questions on each platform looking for them. For each objection you'll see how many answers gave it, where it came among the reasons, which platforms gave it, and the pages behind it.
Click Mark as true if it's a fair point about your product, or Mark as untrue if it's wrong. Your recommendations take your mark into account.