Page health
Page health is how well a page loads and works, judged by measures like loading speed and layout stability, for people and for bots.
Page health is how well a single page loads and works: how quickly its main content appears, how fast it reacts when someone taps, whether the layout jumps around while it loads, and how much it weighs. A healthy page shows what it's for quickly, on a phone, without making anyone wait.
It matters for two reasons. People leave slow pages, including the ones AI assistants send them to. And a page that's heavy, broken or slow to give up its text is harder for a crawler to read in full.
How page health is measured
Most tools use Google's Core Web Vitals, three measures with published thresholds:
- Largest Contentful Paint: how long the main content takes to show
- Interaction to Next Paint: how quickly the page responds when someone clicks or taps
- Cumulative Layout Shift: how much the page moves around while it loads
Each one is banded good, needs improvement or poor.
For example, Harrow & Pine's product page for its oak dining table takes five seconds to show the main photo on a phone, because the photo is a 6 MB file. Shrinking the image brings that under two seconds, and the page moves from poor to good without any change to its words.
What page health doesn't tell you
A page can load fast and still say nothing a platform can use. It can also look fine to people while hiding its text from bots, because a script writes it after the page opens. So check health alongside the content and what a bot actually reads.
Page health in AnswerOrbit
Open a page in the Pages tab of Website to see its health on a phone, from how quickly its main content shows to how much it weighs, banded Good, Needs work or Poor by Google's Core Web Vitals thresholds. The same view shows what a person sees next to what a bot reads. Page checks in Recommendations include whether a page is fast on phones.