Prompt research
Prompt research is finding the questions your customers ask AI platforms, so you know which ones to track and which to answer.
Prompt research is working out which questions your customers ask AI platforms about the things you sell. It's how you choose the prompts you track, and it shows you which questions your content should answer.
It's the AI search cousin of keyword research. The difference is the shape of what people type. They ask whole questions, add details about their situation, and follow up. So you're looking for questions and the needs behind them, more than short phrases.
Where to find the questions
Start with the people who talk to your customers. Sales calls, support tickets, reviews and live chat are full of questions asked in the customers' own words. Forums and community threads in your category show the questions people ask each other.
Your search data helps too. The longer queries in Google Search Console are often already phrased as questions. Then add estimates of how often people ask about a subject on the AI platforms, to see which questions are common and which are rare.
Turning research into prompts
Write each question the way a customer would ask it, without your brand name in most of them. Cover each stage, from learning about a subject to choosing who to buy from. And check you're not tracking the same question twice in slightly different words.
For example, Kestrel Roasters' support inbox gets lots of "which grind for a French press?" emails. Nobody at Kestrel had thought to track it. They add "What grind should I use for a French press?" and "Best coffee for a French press" to their prompts, and write a page that answers both.
Prompt research in AnswerOrbit
The Demand tab in Topics and prompts shows an estimate of how many conversations a month use a word or phrase on the AI platforms, how it changed over 12 months, and the related questions people ask. Click Track to add one. The Suggested list offers prompts from your profile, your answers and what people ask, and the Coverage tab lists questions people ask that you don't track yet.