Sitelinks
Sitelinks are the extra links to other pages of a site that Google sometimes shows under a search result, often for brand searches.
Sitelinks are the extra links Google sometimes shows under a search result, pointing to other pages on the same site. Search for a well-known brand and you'll often see its homepage with a handful of links underneath: shop, about, contact, log in.
They matter most on searches for your own name. Sitelinks make your result bigger, push other results down, and take people straight to the page they wanted, which is usually what someone searching your brand is after.
How you get them
You can't ask for sitelinks or choose them. Google adds them when it thinks they'll help, and picks the pages on its own. Its sitelinks guide says what helps: a clear site structure, and internal links whose words describe the page they point to.
For example, if Fernhill Coffee's menu links to "Subscriptions," "Shop beans" and "Brewing guides," and each of those pages has a plain title, Google has an easy job working out which pages people are most likely to want. A menu full of vague labels like "Discover" and "Explore" gives it less to go on.
Sitelinks and AI answers
AI answers don't show sitelinks, but the same groundwork pays off. When someone asks an AI platform "How do I cancel my Fernhill subscription?" the platform searches, and the clear, well-linked help page is the one it's likely to find and cite. A site where every important page is easy to reach and clearly named is easier for any bot to use.