Coverage
Coverage is how well your set of tracked prompts represents the questions your customers really ask, so you can trust the numbers it gives.
Coverage is how well your set of tracked prompts represents the questions your customers really ask. Good coverage means your numbers describe how you're doing in your market. Poor coverage means they describe how you're doing on a handful of questions someone happened to pick.
You can't track every way a question might be phrased, and you don't need to. You need a sample that's varied enough to stand in for the rest.
A sample, like a poll
Think of an opinion poll. It doesn't ask everyone, but it asks enough people, of enough kinds, that the result holds for the whole country. A poll that only asked people in one town would give a confident and wrong answer.
Prompts work the same way. If all your prompts are about one product, in one market, phrased the way your marketing team talks, your visibility is a number about that corner and nothing else.
Signs of poor coverage
- Every prompt names your brand, so you're named in nearly every answer
- One topic has 30 prompts and the rest have two or three
- Several prompts are the same question in slightly different words
- Questions customers ask often are missing, while rare ones are tracked
For example, Kestrel tracks 25 prompts, and 18 of them are about espresso. Its visibility looks healthy at 45%. When it adds prompts on filter coffee, office subscriptions and gifts, which customers ask about just as often, its visibility settles at 28%. The new number is lower, and closer to the truth.
In AnswerOrbit
The Coverage tab in Topics checks your set of prompts as a whole. It lists the top fixes, like questions people ask that you don't track yet, prompts with the lowest demand, and duplicates. Click Review next to a fix to deal with it. See Topics and prompts.