Coverage topic
A coverage topic is a broad group of prompts that tracks whether you're part of the conversation across a whole category.
A coverage topic is a broad group of prompts that tracks whether you're part of the conversation across a whole category. "Coffee subscriptions" is a coverage topic. So is "office coffee" or "coffee gifts," if those are markets you sell into.
It answers the big question: when people ask the AI platforms about this subject, do they hear about you? Its counterpart is the depth topic, a small group of prompts about one narrow opportunity you're working to win.
What goes in one
A coverage topic holds a spread of questions about the subject: learning questions, comparisons and buying questions, from different kinds of customers. The aim is a fair picture of the category, so its visibility tells you where you stand overall.
For example, Fernhill sets up a coverage topic called "Coffee subscriptions" with 20 prompts, from "how do coffee subscriptions work?" to "best coffee subscription for a gift." Its visibility on the topic is 35%. Next to it sits a depth topic, "Office coffee for small teams," with eight prompts, where Fernhill is working to climb from 15%.
How to use it
Treat coverage topics as your baseline. They move slowly, because they're broad, and that's the point. When a coverage topic rises over a few months, your work across the category is paying off. When it falls, look at which prompts inside it fell, and whether one competitor is gaining across all of them.
Keep the number of coverage topics small, one for each market you sell into. Too many, and you're back to a long list of numbers that nobody reads.
In AnswerOrbit
Topics in AnswerOrbit aren't labelled as coverage or depth. Any topic can play either part, depending on the prompts you put in it. Click Add topic in Topics, then add or move prompts into it. A good topic is a need your customers ask about. See Topics and prompts.
This is different from the Coverage tab, which checks your whole set of prompts. See coverage.