Domain segments
Domain segments split a website's data into parts, like product lines or countries, or combine several domains, so each team sees its own share.
Domain segments are a way of slicing the data for a website into parts that make sense to your business. You might split one domain by section, like /uk/ and /de/, or by product line. Or you might do the opposite and combine several domains into one view, like a main site and its shop.
Big brands need this because one number for the whole site rarely helps anyone. The team running the German site wants the German numbers.
Splitting and combining
There are two directions.
Splitting takes one domain and cuts it up. For example, a coffee brand with one site might want separate numbers for its subscriptions section, its machines section and its blog, because three different teams own them.
Combining takes several domains and treats them as one. For example, if Fernhill Coffee runs fernhillcoffee.com for its shop and fernhill.coffee for its café pages, it may want to see AI bot visits and citations for both together.
What to segment by
The best segments follow who does the work. If one person owns a section and can change it, give that section its own segment. If a split doesn't line up with anybody's job, it usually ends up ignored.
Keep it small to start with, and add a segment when someone asks for one.
In AnswerOrbit
We don't call them segments, but two features do similar jobs. In Sources, you can group domains and pages to follow them as one, and tick Include the pages under it to take in a whole section of a site. In Settings, Product lines let you track parts of your brand separately, each with its own names.