sameAs
sameAs is a structured data property that links your brand on your website to its official profiles elsewhere, like Wikipedia or LinkedIn.
sameAs is a property in structured data that says "this thing is the same as the one on these other pages." On your website, you use it to link your brand to its official profiles elsewhere: your Wikipedia page, your Wikidata entry, your LinkedIn, Instagram and YouTube accounts.
It helps search engines and AI systems be sure which business you are. That matters most when your name is common, or shared with someone else.
Why it helps
AI platforms try to work out which entity a page is about. If your site says "Harrow & Pine" and links to the Harrow & Pine profiles on Wikidata and LinkedIn, there's little doubt left. Everything those profiles say about you can be tied to the same business.
Without it, a system has to guess from names, addresses and context. For a brand called something like "Harbour," which shares its name with a marina and a law firm, that guess can go wrong.
How to add it
sameAs goes inside your Organization markup, usually in JSON-LD on your home page or about page. For example:
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Fernhill Coffee",
"url": "https://fernhill.example",
"sameAs": [
"https://www.wikidata.org/wiki/Q00000000",
"https://www.linkedin.com/company/fernhill-coffee",
"https://www.instagram.com/fernhillcoffee"
]
}Only list profiles you own or that are officially about you. Keep them up to date when you rename an account. The property is defined on schema.org, and Google covers it in its guide to Organization markup.
In AnswerOrbit
Page checks in Recommendations checks whether a page has structured data, among eight checks. If answers mix you up with another business, add the names you go by in Settings, and mark answers under Possibly another business as It's you or Not you.