Connector
A connector links one tool to another so it can read data or take actions there, such as an AI assistant reading your analytics.
A connector links one tool to another, so the first can read data or take actions in the second. When you let Claude or ChatGPT read your calendar, your files or your analytics, you're using a connector.
For marketers, connectors are how AI assistants get at your own numbers. Instead of opening five dashboards, you can ask an assistant a question and let it look things up for you.
Two kinds you'll meet
The first kind joins your tools to each other. Your AI visibility tool might pull in visits from your analytics, or post alerts to a chat channel. Each of those is a connection set up once, which then runs on its own.
The second kind joins tools to an AI assistant. Claude and ChatGPT both call these connectors, and many are built on MCP, an open standard for how assistants talk to other tools. Once connected, the assistant can read from the tool whenever you ask.
For example, a marketer at Harrow & Pine connects her assistant to her AI visibility tool. On Monday she asks, "How did we do on ChatGPT this week, and which topics fell?" The assistant fetches the numbers and answers in a few lines.
What to check before you connect
A connector reads as you, so check what it can see and do. Good ones let you choose what the assistant may read, show you when it was last used, and let you disconnect it at any time.
In AnswerOrbit
You can connect Claude, ChatGPT or Cursor to AnswerOrbit on every plan. In Claude or ChatGPT, add a connector and paste your server address from Settings. You choose which brands it may read, and it can never see more than you can. It stays signed in for 30 days after you last used it, and for 90 days at most. See Connect your assistant.
Your other tools, like Google Analytics, your server logs and Slack, connect under Connections in Settings.