Wikidata
Wikidata is the free, open database of facts behind Wikipedia, which search engines and AI systems often draw on to understand entities like brands.
Wikidata is a free, open database of facts, run by the same foundation as Wikipedia. Each thing in it, a company, a person, a product, a place, has its own entry with a list of plain statements: its type, when it was founded, where it's based, what its website is.
Because it's open and machine-readable, it's a common source for knowledge graphs, the maps of entities and facts that search engines and AI systems use. An accurate entry helps them work out who you are.
How it differs from Wikipedia
Wikipedia is articles written for people. Wikidata is facts written for machines, one statement at a time, each ideally backed by a source.
It's also easier to get into. Wikidata's notability rules accept an entry for something that can be clearly identified and described using serious public sources, even if it has no Wikipedia article. Many businesses that will never meet Wikipedia's bar can still have a Wikidata entry.
An example
For example, Fernhill Coffee's entry might say it's a business, founded in 2016, headquartered in London, with fernhill.coffee as its official website and links to its social accounts. Each statement points to a source, such as a news article or the company register.
When a model or search engine comes across "Fernhill" and needs to know which one, that entry gives it a clear answer with the official website attached.
Doing it properly
Anyone can edit Wikidata, and other editors review the changes. Keep statements factual, back each one with a public source, and don't add marketing language. If you work for the company, follow the community's rules on conflicts of interest. An entry that gets removed helps nobody.
In AnswerOrbit
If your name is shared with other businesses, add every name and spelling you use under Names in Settings. Answers that might mean someone else with your name are listed under Possibly another business, so you can see whether the platforms are confusing you.